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[04/30/2007]
Making a Call Capture Hotline Work for You with Sign Riders
By: Mark Jacobsen
It's no secret that call capture hotlines work. Most successful real estate agents in the country use them. But, why do real estate hotlines work? Some agents think that by just putting their toll free number on their sign riders the calls will start pouring in. However, there is a science to advertising your toll free call capture hotline on your sign riders and it can all be summed up in one statement: "Free 24 Hour Recorded Information".
Let's break that one statement down...
FREE
Who can pass up something free? Who hasn't called a toll free number? In fact, using a toll free number in your advertising has consistently proven to improve response rates.
24 HOUR
It's a 24x7 world these days. People are shopping for houses at all hours of the day. Few people find it convenient to view houses during normal working hours which means most people are looking for a new home at odd hours of the day or night.
RECORDED INFORMATION
Most home buyers avoid calling a real estate agent for fear of a high-pressured sales pitch. The word "recorded" puts a potential buyer at ease. They feel safe calling a toll free number with recorded information to get the details that they want.
Most home buyers browse neighborhoods in their cars when they are looking for a home and most of those people find it important to have access to home information from their cars. With brochure boxes usually being empty you need a tool that is available 100% of the time. The agent that has posted their call capture hotline number on a sign rider offering "Free 24 Hour Recorded Information" on that property is just giving the potential buyer what they want and getting what they (as the agent) want in return - hot leads.
As I said, there is a science to using your sign riders and call capture hotline effectively. Before you decide that call capture hotlines don't work, be sure to use one to it's full potential with sign riders.
For a limited time, we are offering 10% off our top quality sign riders when you order through the CF Print Shop and use the promo code: CF223 on orders over $50
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Mark Jacobsen: I hope you have found this article or tip helpful. If so, please consider making a donation. 100% of all proceeds will be directed to charity: water.
Contact me at MarkJacobsen.net or @MarkJacobsen
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Call Capture Hotline is the leading distributor of the popular Call Capture Hotline and Call Capture Broker real estate hotline systems. Visit us on the web at CallCaptureHotline.com for more information.
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